Italian baker and pasta maker Barilla is launching a chocolate and hazelnut spread – apparently in a direct challenge to market leader, Nutella.
The new spread is named after Barilla’s signature ‘Pan di Stelle’ biscuits, and the company has made a point of not using controversial palm oil in the recipe, unlike its rivals. Barilla also said it had paid special attention to the amount of sugar and saturated fats in the new spread.
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